Our Background

CXWA was established to assist businesses leverage the increasing opportunities present in the Chinese market, whilst mitigating the risks this market also presents.

CXWA’s key point of difference is that we will do more than simply assist with a China technology & innovation opportunity, our relationship model means we are wholly committed to the long term success of your cross border opportunity.

The unique skill set of the CXWA team, combined with our extensive network of partners – both in China and Australia – make CXWA well placed to identify and maximize opportunities for you.

Our Capability

CXWA was established by three professionals in their field – Alex Shi (MD), Xiuying Feng (VP), and Wayde Keyser (Director).

Alex and Xiuying both hail from Beijing.  Xiuying has had an extensive work life within the Chinese media.  Her impressive career has also seen her develop deep networks within Chinese business and government.

Alex has straddled both China and Australia with his undergraduate degree completed at UNSW before returning to Beijing in order to take up a role in the mining industry.  Alex subsequently decided Perth is the place he wanted to call home and so established a successful Mandarin language school and translation company, servicing many of Perth’s large corporates.

Wayde has spent the majority of his working career within the banking industry across several of the majors and as a result has built a vast local network as well as intimate knowledge of banking and finance.

China Technology & Innovation

China is in the process of transforming itself from a manufacturing industry to a world leader in industries such as robotics, autonomous and electric cars, artificial intelligence, biotech and aviation.

CXWA and their delegates on the Beijing Business Discovery Tour experienced this first hand with time spent at tech companies such as Baidu, JD.com, and the Nio electric car company.  Much of the tour was also centred around the “Silicon Valley of China” – Zhongguancun


China Networks – the CXWA team are well connected in the technology sector within Beijing and greater China.  This gives them the capability to identify the right technology and innovative solutions for your mining requirements.

Cost Effective – CXWA work on a “cost recovery” basis, so we only engage our team and networks to find your required solution.  We don’t have any overheads to recover which means a cost efficient service offering.

Reduced Risk – We do the preliminary investigations and due diligence on any potential Chinese vendor/company. You work directly with CXWA and together we focus on delivering the desired outcomes.

Partnership Model – in line with our China market entry model, CXWA will partner with you to leverage the mining tech and innovation industries within China.  In addition to the initial scoping of the required technology, CXWA will work with you to ensure the right technology finds its way to business reality.  This includes working closely with Chinese technology and engineering entities, universities and government, to maximise speed to market whilst mitigating the risks that come with utilising an offshore company.